Teaching and learning methods
Teaching methods include
- Lectures
- Seminars
- Project briefings
- Tutorials
- Visual research workshop
Learning activities include
- Lectures
- Seminars
- Group discussion
- Library resources
- Study Skills Hub
- Peer group learning
- Optional Study Visit
- Optional Field Trip Activities
Relationship between teaching, learning and assessment methods and planned learning outcomes
In this module learning and teaching activities focus on helping you to investigate, question and analyse the nature of consumer behaviour, its theories and how this influences both marketing and management strategy in fashion. Feedback on your own progress and development will be given by group discussions, seminars and presentations. Informal feedback will provide opportunities for peer group learning and self-evaluation.
The formal assessment will be a 2500 word illustrated essay on consumer behaviour. The use of your own primary visual images will help you to develop visual research and analysis and to effectively present your critical engagement with consumer theory and practice.
Study time
Type |
Hours |
Preparation for scheduled sessions |
50 |
Seminar |
20 |
Completion of assessment task |
90 |
Lecture |
20 |
Follow-up work |
60 |
Tutorial |
12 |
Wider reading or practice |
48 |
Total study time |
300 |
Resources & Reading list
General Resources
WARC. http://WARC.Com
Euromonitor. http://Euromonitor.com
Mintel,. http://Mintel.com
Study Skills. https://southampton.likn.co/uni-life/learning-teaching.page
Internet Resources
Linda (software Tutorials).
Academic Skills.
Viewpoint Magazine.
Blackboard.
trendland.
Library.
Isnglobal.
Adobe (Tutorials).
Journal Articles
Journal of Fashion Marketing and Management: An International Journal.
Textbooks
Goworek H (2007). Fashion Buying. Blackwell Publishing.
Rath, P.M, Bay S, Petrizzi R & Gill P (2008). The Why of the Buy. New York: Fairchild Books.
Solomon M, Rabolt N (2009). Consumer Behaviour: in Fashion. New Jersey: Prentice Hall.
Yurchisin. J., and Johnson, K. (2010). Fashion and the consumer. Oxford: Berg.
Solomon, M. (2015). Consumer Behaviour: Buying, Having, Being.. Harlow: Pearson..
Jackson, T., & Shaw, D (2009). Mastering Fashion Marketing. Basingstoke: Palgrave.
Kim. E., Fiore, A. and Kim, H. (2013). Fashion Trends Analysing and Forecasting. London: Bloomsbury..