Resources & Reading list
Internet Resources
Internet Resource.
Internet Resource.
Internet Resource.
Internet Resource.
Internet Resource.
Internet Resource.
Journal Articles
Journal of Fashion Marketing and Management. Journal of Fashion Marketing and Management.
European Journal of Marketing. European Journal of Marketing.
Business Horizons. Business Horizons.
Journal of Marketing Communications. Journal of Marketing Communications.
Harvard Business Review. Harvard Business Review.
Journal of Business Research. Journal of Business Research.
Luxury: History Culture and Consumption. Luxury: History Culture and Consumption.
Journal of Brand Management. Journal of Brand Management.
International Journal of Market Research. International Journal of Market Research.
Journal of Business Research. Journal of Business Research.
Journal of Marketing. Journal of Marketing.
Journal of Consumer Research. Journal of Consumer Research.
Textbooks
Smilansky, S. (2009). Experiential Marketing. London: Kogan Page.
Hoffmann, J, & Coste-Maniere, I. (2012). Global Luxury Trends: Innovative Strategies for Emerging Markets. London: Palgrave Macmillan.
Ricca, M. & Robin, R. (2012). Meta-luxury: Brand and the Culture of Excellence. London: Palgrave Macmillan.
Kapferer, J.N. & Bastien, V. (2012). Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page.
Heil, O, Langer, D. (2015). Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products. US: Centre of Research on luxury.
West, D, Ford, J, & Ibrahim, E. (2015). Strategic Marketing: Creating Competitive Advantage. Oxford: Oxford University Press.
Czerniawska, f. & Toppin, G. (2010). The Economist: Business Consulting: A Guide to How it Works and How to Make it Work. Economist Books.
Chevalier, M. (2012). Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support. Singapore: Wiley.
Hoffmann, J, & Coste-Maniere, I. (2011). Luxury Strategy in Action. Basingstoke: Palgrave Macmillan.
Keller, K. (2013). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Boston: Pearson.